For nearly 20 years I have been making content for brands who are ready for transformation, and making films about characters undergoing life-altering shifts. I write and direct documentary films, narrative films, commercials and branded content. My independent films have premiered at Sundance, won a jury prize at SXSW, garnered a Vimeo Staff Pick and been nominated for an Emmy. Currently in production on a feature documentary set in the rural American West about what happens when the exiled members of a disgraced religious sect return to live next door to those who are still faithful.
When I work with brands, I bring a deep empathy that comes from the near decade I spent as a advertising creative director. Today I write and direct branded content and commercial videos both through agencies and client-direct, but always with a strategic eye for the audience and an understanding of the eco-system in which the content will live.
I'm also available for story consulting, as well as for speaking engagements and workshops.
I've spoken at the 3% Conference, 5Point Adventure Film Festival, PechaKucha, Film Fatales and Creative Mornings, as well as at private, corporate events ranging from 20-600 people on topics related to creativity.
I’m known for bringing a powerful empathy and a relentless curiosity to working with real characters and professional actors alike.
For over five years I directed game-changing tourism campaigns for the State of Utah. In one season's campaign alone, the state garnered $1.96 billion in directly attributable visitor spending, with an ROI of $364 in tourism revenue for every dollar spent on the advertising.
Utah Business Magazine named me among the "30 Women to Watch" in 2016.
For many years was the only female creative director in the state of Utah.
I'm the mother to a spunky daughter who has a great sense of humor and will probably need braces at least once.
Spending time outside in the mountains and the desert is essential to my inner life.