Stories out there

For nearly 20 years I have been making stories about the intersection of people and place, with a strong emphasis on wild and rural places. The places out there. I write and direct documentary films, narrative films, commercials and branded content. My independent films have premiered at Sundance, won a jury prize at SXSW, garnered a Vimeo Staff Pick and been nominated for an Emmy. Currently in production on a feature documentary set in the rural American West about what happens when the exiled members of a disgraced religious sect return to live next door to those who are still faithful.

When I work with brands, I bring a deep empathy that comes from the near decade I spent as a advertising creative director. Today I write and direct branded content and commercial videos both through agencies and client-direct, but always with a strategic eye for the audience and an understanding of the eco-system in which the content will live.

I'm also available for story consulting, as well as for speaking engagements and workshops.

alexandrafuller@gmail.com

+435/901.8621

Only eight weeks of summer to soak up a year’s worth of Vitamin C.

You just want to pinch her little cheeks, don’t you?

Here it is:
the new way of living with the world
inside of us so we cannot lose it,
and we cannot be lost. You and me,
are us and them, and it and sky.
It’s hard to believe we didn’t
know that before; it’s hard to believe
we were so hollowed out, so drained,
only so we could shine a little harder
when the light finally came.
—Ada Limón

Apple pie was invented in England. Baseball, pretty much the same. But there’s nothing more American than our public lands. Celebrating our shared national holiday in one of the loveliest parts of our shared national playground.

It’s a wrap on SLC for this bunch. Feeling big gratitude for the Salt Lake community for a beautiful seven years. Onward.

Happy 10th birthday to Lady Lowe! I love seeing the world through your generous, curious eyes. Here’s to the next decade of shared adventures. I love you.

Last light over SLC.
It’s time for a new adventure, so @ansonfogel, Lowe, Bell-dog and I are headed to the desert. Later this month we’re selling our house in the city and moving for the next couple years to Boulder, UT. Lots of people want to know why. Because it’s a place that makes our souls feel good. Because we want Lowe to have the experience of riding her bike to school and playing in wild places every day. Because we can.

From last night’s 10th birthday party sleepover. A little sully in the midst of so much sweetness: this is our last birthday party in this backyard, in this home, in this city.

Picasso the horse lost his long time buddy recently. He was very, very happy to have us hanging around for a little while.

Mother Nature was a drama queen this week. Brewing up a full-flavored film project with @camp4collective @fattire.

Young snake on the menu for this red tail. Shot from the front porch yesterday.

This is Dencel Priest. He’s been running his cobbler and tailor shop in Summersville, WV since the 1970s. He has nothing to do with the film we’re shooting, but I sure enjoyed our conversation.

What we lost:

The love poem without double meaning, vials of poison hung round the naked throat of the beloved.

Dates when certain principles were abandoned.
The innocence of black lace,
the dark, granite truth of gravity. The tender arrogance of our own mythology.
Before we became humans, we were demigods.
We tied bells around the ankles of wild falcons, and enchanted bits of string round our fourth fingers. ...
...
Been writing more again. Little musings and explorations.

Testing out the new drone last night. (See what it can do on @ansonfogel’s feed. See how Bell dog feels about it in my stories).

“Someone I loved once gave me a box full of darkness. It took me years to understand that this too, was a gift.” --Mary Oliver

Pent up. Penned up.
Still frame from this week’s shoot for #somewhereonadeserthighway doc film with @ansonfogel #betredstories @camp4collective

Want to know more?

I've spoken at the 3% Conference, 5Point Adventure Film Festival, PechaKucha, Film Fatales and Creative Mornings, as well as at private, corporate events ranging from 20-600 people on topics related to creativity.

I’m known for bringing a powerful empathy and a relentless curiosity to working with real characters and professional actors alike.

For over five years I directed game-changing tourism campaigns for the State of Utah. In one season's campaign alone, the state garnered $1.96 billion in directly attributable visitor spending, with an ROI of $364 in tourism revenue for every dollar spent on the advertising.

Utah Business Magazine named me among the "30 Women to Watch" in 2016.

I was the only female creative director in the state of Utah for many years. Sad.

I'm the mother to a spunky daughter who has a great sense of humor and will probably need braces at least once.

Spending time outside in the mountains and the desert is essential to my inner life.