I tell stories about change.

For nearly 20 years I have been making content for brands who are ready for transformation, and making films about characters undergoing life-altering shifts. I write and direct documentary films, narrative films, commercials and branded content. My independent films have premiered at Sundance, won a jury prize at SXSW, garnered a Vimeo Staff Pick and been nominated for an Emmy. Currently in production on a feature documentary set in the rural American West about what happens when the exiled members of a disgraced religious sect return to live next door to those who are still faithful.

When I work with brands, I bring a deep empathy that comes from the near decade I spent as a advertising creative director. Today I write and direct branded content and commercial videos both through agencies and client-direct, but always with a strategic eye for the audience and an understanding of the eco-system in which the content will live.

I'm also available for story consulting, as well as for speaking engagements and workshops.

alexandrafuller@gmail.com

+435/901.8621

“Someone I loved once gave me a box full of darkness. It took me years to understand that this too, was a gift.” --Mary Oliver

Pent up. Penned up.
Still frame from this week’s shoot for #somewhereonadeserthighway doc film with @ansonfogel #betredstories @camp4collective

Tell the range and all that's howling,
the flickers of life beyond the weeds,
the vulture's furrowed brow of flight,
the blasted sticky Canadian lawn thistle;
tell the clowned-out clouds and the rain,
and all that makes you go quiet again,
tell them that you didn't come here
to make a fuss, or break, or growl, or
scream; tell them-crazy sky and stars
between-tell them you didn't come
to disturb the night air and throw a fit,
then get down in the dark and do it.
—“Bellow,” by Ada Limón

Last shot of the day. A fire in a junkyard on the edges of Short Creek quickly brought volunteer firefighters and curious boys. And us.
Shooting for the #somewhereonadeserthighway feature doc I’m directing with @ansonfogel, our producing partners #betredstories, @k2db, @camp4collective and awesome intern turned AC @jared_zieg.

Hunting frames. For #somewhereonadeserthighway feature doc.

And just like that, everything became shadow.

Excess energy to burn after three miles of breaking trail at a run. Excess joy and love to burn at all times.

Just sipping coffee and petting the dog.

The exact place we finished the final audiobook of the entire Harry Potter series.

Gathering the energy from Crescent Dune into her newly foraged mesquite wand.
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#desert #deathvalley #deathvalleynationalpark #westbysouthwest #openroad #roadtrip #wildchild

Rainbow in the desert.
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#desert #alwaysgo #openroad #deathvalley #deathvalleynationalpark

Normally, they tell us, it’s 75 degrees here in February.

“The soul should always stand ajar.”
... #emilydickinson #zion #blackandwhite #alwaysgo #desert

Last of my favorite creative projects of the past year. December 2018—in the presence of mentors and masters. I’ve been helping my dear friends, Julie and Michael Kennedy conceive a book project inspired and begun by their late son, Hayden. We took our idea to @patagonia who is considering coming on as publishing partner. The book is changing shape in exciting ways, and I’m honored to help in any way I can. Soaking in the wisdom of the Kennedys and of course, the irascible, inimitable Yvon Chouinard, was a great way to close out the year.

The penultimate post in my round-up of favorite 2018 creative projects: November 2018—undoubtedly one of the most rewarding experiences I’ve ever been involved with was teaching a documentary film workshop in Uzbekistan with @americanfilmshowcase. AFS is a joint program of the U.S. State Department and the USC film school that uses film as a vehicle for cultural diplomacy all over the world. In Uzbekistan, my amazing co-teacher @gknowproductions and I led a group of working media professionals and all-around excellent humans through a weeklong course to discover the power of their own independent voices—no small thing in a nation that remained totally closed until two years ago. My group worked on a beautiful little film about a famous Suzani silk embroiderer who is a symbol for the rich Silk Road history still alive in the country today.

Remembering my favorite creative projects of last year. October 2018–I met the fellas of @wzrdmedia a few years ago when they were still college students, and have rarely known such earnest and hardworking young men. It was my sincere honor to work as a story consultant to help them shape their feature documentary on public lands called “The Ground Between Us”. Keep an eye out for the finished film later this year. 📷 production still from The Ground Between Us. Thanks for bringing me in, guys. @gknowproductions @therealphilhessler @zeppelinzeerip

8th in the series of my 12 favorite creative projects of last year. August 2018–this is an outtake from the feature documentary @ansonfogel and I are making. The film tells the story of a remote desert community shifting from fundamentalist religious control to secular control. We’re midway through production and our working title is Somewhere on a Desert Highway. We’re looking for funding partners, so message me if you want to see a teaser. ...
Thanks to collaborators @kelsomoore @kendall_sweeney

Want to know more?

I've spoken at the 3% Conference, 5Point Adventure Film Festival, PechaKucha, Film Fatales and Creative Mornings, as well as at private, corporate events ranging from 20-600 people on topics related to creativity.

I’m known for bringing a powerful empathy and a relentless curiosity to working with real characters and professional actors alike.

For over five years I directed game-changing tourism campaigns for the State of Utah. In one season's campaign alone, the state garnered $1.96 billion in directly attributable visitor spending, with an ROI of $364 in tourism revenue for every dollar spent on the advertising.

Utah Business Magazine named me among the "30 Women to Watch" in 2016.

I was the only female creative director in the state of Utah for many years. Sad.

I'm the mother to a spunky daughter who has a great sense of humor and will probably need braces at least once.

Spending time outside in the mountains and the desert is essential to my inner life.