I tell stories about change.

For nearly 20 years I have been making content for brands who are ready for transformation, and making films about characters undergoing life-altering shifts. I write and direct documentary films, narrative films, commercials and branded content. My independent films have premiered at Sundance, won a jury prize at SXSW, garnered a Vimeo Staff Pick and been nominated for an Emmy. Currently in production on a feature documentary set in the rural American West about what happens when the exiled members of a disgraced religious sect return to live next door to those who are still faithful.

When I work with brands, I bring a deep empathy that comes from the near decade I spent as a advertising creative director. Today I write and direct branded content and commercial videos both through agencies and client-direct, but always with a strategic eye for the audience and an understanding of the eco-system in which the content will live.

I'm also available for story consulting, as well as for speaking engagements and workshops.

alexandrafuller@gmail.com

+435/901.8621

Last year was my first in nearly a decade to be a creative free agent. For the next 12 days, I’m going to recap some of my favorite projects of 2018, one per month. // In January 2018 I played hooky with @ansonfogel in Sumatra. I was supposed to be working on a short story set in western Colorado, but was totally distracted by the sensory barrage of this very other place. So, I wrote this poem instead.
... I should write about
the faint mineral scent of the first snow
in November.
But how can I when my nostrils burn with green bananas
and the fetid canals behind the turtle-seller’s shack?

How can I tell you
of the determination of sagebrush,
the Roan Plateau,
when the pregnant cat with the bobbed tail stalks the pigeon
under the mahogany tree? Kucing.

Time throbs in my temples.
The scene plays out whether or not I
pay attention.
Sunlight turns the indifferent street into a theater
of bird shadows.
This will be my last call
to prayer.

Brief morning escape. To desire escape is human. And essential. It does not mean you have built an untenable life to run away from. Rather that you have built a real, rich, complex life and must sometimes step away into solitude, into otherness, into a removed state in order to reflect upon that life and return to it renewed.

For the first 20 years of my life, I thought of myself as a religious person. For the next 20, I called myself a spiritual person. Now I would call myself a wondering person. I believe in wonder.

Kuchar and Quader, pilgrims at the masoleum of Saint Daniel. ...
@americanfilmshowcase #filmdiplomacy #exchangeourworld #AFSuzbekistan

Brides. Registan, Samarkand, Uzbekistan.
... #AFSuzbekistan #filmdiplomacy #exchangeourworld @americanfilmshowcase

Matluba, professor of philosophy and singer. Hear her song in my stories. ...
#AFSuzbekistan #filmdiplomacy #exchangeourworld @americanfilmshowcase

Guli, custodian.
... #AFSuzbekistan #filmdiplomacy #exchangeourworld @americanfilmshowcase

Nasir, driver for Uzbek National TV and Radio Company. ... @americanfilmshowcase #filmdiplomacy #exchangeourworld #AFSuzbekistan

“We must have the stubbornness to accept our gladness in the ruthless furnace of this world.” -Jack Gilbert
A dark week, but yet we still must risk delight —- Read the whole poem in my stories

The full moon was caught like a kite in the pines.

I am 41 years old. I know myself intimately. But I am still learning a lot.

First snow of the season dusted the ridge tops this weekend.

Want to know more?

I've spoken at the 3% Conference, 5Point Adventure Film Festival, PechaKucha, Film Fatales and Creative Mornings, as well as at private, corporate events ranging from 20-600 people on topics related to creativity.

I’m known for bringing a powerful empathy and a relentless curiosity to working with real characters and professional actors alike.

For over five years I directed game-changing tourism campaigns for the State of Utah. In one season's campaign alone, the state garnered $1.96 billion in directly attributable visitor spending, with an ROI of $364 in tourism revenue for every dollar spent on the advertising.

Utah Business Magazine named me among the "30 Women to Watch" in 2016.

I was the only female creative director in the state of Utah for many years. Sad.

I'm the mother to a spunky daughter who has a great sense of humor and will probably need braces at least once.

Spending time outside in the mountains and the desert is essential to my inner life.