I brought the project to the table, directed the website work and the influencer campaign, and provided writing for both.
After an earthquake devastated Nepal’s mountain villages and rich lowland culture in 2015, recovery efforts were swift and significant. But still, wary tourists stayed away. To restart Nepal’s tourist economy, the world needed to see beyond the destruction to the country's enduring beauty.
The work: A website and a social campaign that allow people to get ideas about traveling to Nepal, to share their own stories and imagery about why they love Nepal, and to purchase merchandise, with all proceeds going towards rebuilding efforts.
The results: The campaign launched on the one-year anniversary of the earthquake, with brands like Google Maps and The North Face, as well as celebrities like Jared Leto and Josh Brolin sharing it in the first 24-hours alone.
Creative director: Alexandra Fuller
Account director: Jeremy Chase
Producer: Patrick Hopkins
Design director: Tosh Brown
Interactive design director: Abe Levin
Designer: Kirsten Rodgers
Interactive designer: Jordan Manke
Developer: Patrick Sullivan
Writer: Alexandra Fuller