I conceived the campaign idea, directed the interviews and photo shoots, then wrote the brand narrative, website and advertising.
A 1/1 mark represents a total original, something unlike anything else.
O.C. Tanner is the premier, independent jeweler in the Intermountain West. Trouble was, its own brand had been subsumed by the brands of its designers.
What started as an OOH ad campaign evolved into a breathtaking print piece, a bespoke website and ultimately a company’s credo and north star.
Creative director: Alexandra Fuller
Account director: Kylie Kullack
Interactive creative director: Dustin Davis
Design director: Matt Manes
Writer: Alexandra Fuller
Interactive designer: Rebecca Clayton
Photography partner: BPD Studios