For nearly 20 years I have been making content for brands who are ready for transformation, and making films about characters undergoing life-altering shifts. I write and direct documentary films, narrative films, commercials and branded content. My independent films have premiered at Sundance, won a jury prize at SXSW, garnered a Vimeo Staff Pick and been nominated for an Emmy. Currently in production on a feature documentary set in the rural American West about what happens when the exiled members of a disgraced religious sect return to live next door to those who are still faithful.
When I work with brands, I bring a deep empathy that comes from the near decade I spent as a advertising creative director. Today I write and direct branded content and commercial videos both through agencies and client-direct, but always with a strategic eye for the audience and an understanding of the eco-system in which the content will live.
I'm also available for story consulting, as well as for speaking engagements and workshops.
I've spoken at the 3% Conference, 5Point Adventure Film Festival, PechaKucha, Film Fatales and Creative Mornings, as well as at private, corporate events ranging from 20-600 people on topics related to creativity.
I’m known for bringing a powerful empathy and a relentless curiosity to working with real characters and professional actors alike.
For over five years I directed game-changing tourism campaigns for the State of Utah. In one season's campaign alone, the state garnered $1.96 billion in directly attributable visitor spending, with an ROI of $364 in tourism revenue for every dollar spent on the advertising.
Utah Business Magazine named me among the "30 Women to Watch" in 2016.
I was the only female creative director in the state of Utah for many years. Sad.
I'm the mother to a spunky daughter who has a great sense of humor and will probably need braces at least once.
Spending time outside in the mountains and the desert is essential to my inner life.