For nearly 20 years I have been working with brands who are ready for transformation, and making films about characters undergoing life-altering shifts. I'm really good at assembling and leading diverse teams of elite creative people, and empowering all of them to work together toward a shared vision that drives change and results. I'm also really good at inspiring client teams and audiences to understand and delight in that shared vision.
I'm available for freelance work, both through agencies and client-direct, as well as for speaking engagements and workshops.
Here are some things I make for companies: brand films and branded content, brand strategy and messaging, visual identity and rebrands, advertising campaigns and commercials, websites and apps.
I make both documentary and narrative films. I've had a film premiere at Sundance, won a Jury Prize at SXSW, earned a Vimeo Staff Pick and been nominated for an Emmy.
For over five years I directed game-changing tourism campaigns for the State of Utah. In one season's campaign alone, the state garnered $1.96 billion in directly attributable visitor spending, with an ROI of $364 in tourism revenue for every dollar spent on the advertising.
I have a deep history working with clients in travel and tourism, hospitality and luxury, education, and the arts.
Utah Business Magazine named me among the "30 Women to Watch" in 2016.
I spent seven years as creative director at Struck--an excellent independent creative agency--and for many years was the only female creative director in the state of Utah.
I'm the mother to a spunky daughter who has a great sense of humor and will probably need braces at least once.
Spending time outside in the mountains and the desert is essential to my inner life.