PLANO

The O.G. inventor of the plastic fishing tackle box wanted their core audience of anglers and hunters to trust that they still made bomber storage for all their gear. And, Plano also wanted to introduce new outdoor audiences to their gear storage, too. However you like to get outdoors, Plano will help you bring it. My role: commercial direction through production and post, working with the fine folks at Cactus marketing and advertising agency.