Public Lands

Creative direction, campaign concepting and video direction for a new national outdoor retailer launched by Dick’s Sporting Goods. Made with Camp4 Collective in an ongoing agency of record relationship.

Before all the Grammy Awards, before The Alabama Shakes …

… even before Brittany Howard ever held a guitar, she held a fishing pole. For Brittany, fishing and just being out in nature is how she connects with her friends and family, and how she reconnects with herself.

Doing things outdoors is more fun together. Gearing up is more fun together, too.

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Wilderness