Utah Office of Tourism

Creative direction, concept development and writing for one of the most successful state tourism campaigns ever. Select works from the six years I led the account with the team at Struck.

$1.96 billion in visitor spending directly attributable to Mighty 5®campaign in first year alone
$338:1 ROI in tourism revenue for every dollar spent on the campaign
Platinum Adrian Award (HSMAI)
Best Broadcast and Best Integrated Award (U.S. Travel Association)